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The Theory of Planned Behavior and Prediction of Entrepreneurial Intention Among Chinese Undergraduates

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In this study I tested the validity of the theory of planned behavior (Ajzen, 1991) and found that it could be used to predict entrepreneurial intention in a sample of 1,330 Chinese students. Attitude represented the most effective predictor of entrepreneurial intention, followed by subjective norms, and then perceived behavioral control. Gender and parents' entrepreneurial experience had a significant impact on entrepreneurial attitude, subjective norms, perceived behavioral control, and entrepreneurial intention. Effective entrepreneurship education could significantly enhance perceived behavioral control and entrepreneurial intention.
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Keywords: CHINA; ENTREPRENEURIAL INTENTION; THEORY OF PLANNED BEHAVIOR; UNDERGRADUATE STUDENTS

Document Type: Research Article

Publication date: 01 April 2013

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