The Antecedents and Consequences of Blogging Behavior

$39.00 plus tax (Refund Policy)

Buy Article:

Abstract:

The rapid growth of weblog (blog) services has induced Internet users to share their feelings and information via blogs. Few researchers are currently investigating why people blog. In this study, we explored the antecedents and consequences of blogging behaviors. We collected 613 valid responses to an online survey from blog users. Factor analysis was conducted to confirm 3 antecedents of using blogs as social motivations, goal orientation, and entertainment orientation. We identified 3 key blogging behaviors of basic journaling, more advanced publishing, and interactive feedback. Social and information return were identified as the 2 major effects of blogging behaviors. The results of structural equation modeling showed that social motivations and entertainment orientation had significant impacts on all 3 blogging behaviors and goal orientation positively influenced advanced publishing and interactive feedback. Implications and limitations are discussed.

Keywords: BLOG; BLOGGING BEHAVIOR; SOCIAL NETWORKING

Document Type: Research Article

DOI: http://dx.doi.org/10.2224/sbp.2013.41.2.311

Publication date: March 1, 2013

More about this publication?
Related content

Tools

Favourites

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more