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Factors Affecting Employee Creativity in Taiwan's Hakka Clothing Industry

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Abstract:

I investigated the relationship among employee creativity, personal characteristics, and work environment characteristics in Taiwan's Hakka cultural and creative industries, specifically the clothing industry. I used snowball sampling to find participants who completed a questionnaire that was either self-administered or administered through telephone interviews, from which I obtained 86 responses for the analysis. I then performed analysis of variance, correlation analysis, and t test. The results reveal that employee creativity was significantly correlated to both personal cognitive style and work environment characteristics. However, the results do not reveal any significant differences in employee creativity with regard to demographic factors.

Keywords: CLOTHING INDUSTRY; CONTEXTUAL CHARACTERISTICS; CREATIVITY; CULTURAL AND CREATIVE INDUSTRIES; HAKKA CULTURE; PERSONAL CHARACTERISTICS; TAIWAN

Document Type: Research Article

DOI: http://dx.doi.org/10.2224/sbp.2013.41.2.271

Publication date: March 1, 2013

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