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Individualism/Collectivism and Organizational Citizenship Behavior: An Integrative Framework

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Abstract:

In this study individualism and collectivism are, for the first time, incorporated into a conceptual model of organizational citizenship behavior (OCB). I asked whether individualism and collectivism show systematic differences in their relationships with OCB, its motives, and the development of a citizen role identity. Collectivism most strongly correlated with OCB motivated by concern for coworkers. A concept of self as one who helps others at work was also associated with collectivism. Individualism was associated more with a commitment to the well-being of the institution per se rather than to its employees. Individualism and collectivism were related positively, suggesting that these seemingly opposing attributes are complementary; which of these traits predominates may depend on which citizenship behavior is needed at a given time. Overall, the findings suggest that it is not in amount of citizenship that individualists and collectivists differ, but in why they serve and how they perceive the experience.

Keywords: COLLECTIVISM; INDIVIDUALISM; MOTIVE; ORGANIZATIONAL CITIZENSHIP BEHAVIOR; ROLE IDENTITY

Document Type: Research Article

DOI: http://dx.doi.org/10.2224/sbp.2012.40.10.1633

Publication date: November 1, 2012

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