Free Content The Effects of Culture, Long-Term Orientation, and Gender on Consumers' Perceptions of Clothing Values

 Download
(PDF 59.9kb)
 
Download Article:

Abstract:

We examined the effects of culture, high and low long-term orientation, and gender on consumers' perceptions of clothing values when making clothing purchase decisions. Participants were 487 university students from USA and 903 from Taiwan who completed a self-administered questionnaire. It was found that consumers from the culture with high long-term orientation (Taiwan) scored significantly higher on economic and religious clothing values than did consumers from the culture with low long-term orientation (USA). Moreover, consumers' clothing values varied according to the type of clothing, and female participants scored significantly higher on aesthetic and social clothing values when compared to male participants.

Keywords: CLOTHING VALUE; CONSUMER BEHAVIOR; CULTURE; GENDER; LONG-TERM ORIENTATION; TAIWAN; UNITED STATES

Document Type: Research Article

DOI: http://dx.doi.org/10.2224/sbp.2012.40.10.1585

Publication date: November 1, 2012

More about this publication?
Related content

Tools

Favourites

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more