Skip to main content

Impact of Japanese Professional Baseball Fans' Satisfaction on Sports Participation Behavior

Buy Article:

$39.00 plus tax (Refund Policy)

We investigated the impact of professional baseball fans' satisfaction on sporting event participation behavior. The use of service experience as a moderator allows for the understanding of changes in the relationship between satisfaction and sporting event participation, thus providing a basis of reference for professional baseball management in the Asia region. In this study we distributed questionnaires to 417 Japanese professional baseball fans and used structural equation modeling to perform model analysis. The results of this study establish that experience with service content directly impacts fan satisfaction and sporting event participation. However, satisfaction did not exhibit a significant direct impact on sporting event participation behavior. Service experience was, therefore, a moderator.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics

Keywords: BASEBALL; FAN SATISFACTION; PARTICIPATION BEHAVIOR; SERVICE EXPERIENCE; SPORTING EVENTS

Document Type: Research Article

Publication date: 2012-10-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more