Skip to main content

Customer Lifetime Value: A Review

Buy Article:

$39.00 plus tax (Refund Policy)

Abstract:

The concept of regarding customers as assets that should be managed and whose value should be measured is now accepted and recognized by academics and practitioners. This focus on customer relationship management makes it extremely important to understand customer lifetime value (CLV) because CLV models are an efficient and effective way to evaluate a firm's relationship with its customers. Assessment of CLV is especially important for firms in implementing customer-oriented services. In this paper we provide a critical review of the literature on the development process and applications of CLV.

Keywords: ACTIVITY-BASED COSTING; CUSTOMER EQUITY; CUSTOMER LIFETIME VALUE; CUSTOMER PROFITABILITY ANALYSIS; SHAREHOLDER VALUE

Document Type: Research Article

DOI: http://dx.doi.org/10.2224/sbp.2012.40.7.1057

Publication date: August 1, 2012

More about this publication?
sbp/sbp/2012/00000040/00000007/art00001
dcterms_title,dcterms_description,pub_keyword
6
5
20
40
5

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more