Adolescents' Impulse Buying: Susceptibility to Interpersonal Influence and Fear of Negative Evaluation
We examined the effects of susceptibility to interpersonal influence and fear of negative evaluation on adolescents' impulse buying tendency. A survey of 453 adolescents was carried out and we found the greater the susceptibility to interpersonal influence, the greater the tendency to buy on impulse. Likewise, the greater the fear of negative evaluation, the greater the impulse buying tendency.
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Document Type: Research Article
Publication date: 2012-04-01
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