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Social Media Usage and Work Values: The Example of Facebook in Taiwan

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Abstract:

Social media, especially social networking, are rapidly becoming very popular online activities among people all over the world. The use of online media is causing several workplace-related problems. Therefore, in this study we investigated the associations between social media usage behavior, personal background, and work values. Using office workers for the research sample and Facebook as the social medium for investigation, an exploratory factor analysis was conducted to dimensionalize the constructs of social media usage behavior and work values. The results of bivariate correlation suggest that personal background and social media usage behavior are correlated and social media usage behavior and work values are partially correlated.

Keywords: FACEBOOK; SOCIAL MEDIA; SOCIAL NETWORKING; WORK VALUES

Document Type: Research Article

DOI: https://doi.org/10.2224/sbp.2012.40.2.195

Publication date: 2012-03-01

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