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Buying an automobile in China: How customer satisfaction is linked to perceived subjective well-being

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Abstract:

The objective in this study conducted in mainland China was to explore how an individual's satisfaction as a customer in the purchase and use of an automobile is linked with the social level indicator of that person's perceived subjective well-being (SWB). We found that having the ability to afford major household assets like an automobile that fulfils their needs and gives them satisfaction, arouses a feeling of happiness and perceived SWB in the context of the society they live in, and determines their underlying satisfaction with national economic policy.

Keywords: AUTOMOBILE PURCHASE; CUSTOMER SATISFACTION; LIFE SATISFACTION; PERCEIVED PERFORMANCE; SUBJECTIVE WELL-BEING

Document Type: Research Article

DOI: https://doi.org/10.2224/sbp.2012.40.1.147

Publication date: 2012-02-01

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