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What Influences Internet-Based Learning?

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Abstract:

The aim in this study was to determine whether Internet-based learning is affected by perceived playfulness, satisfaction, and the performance expectancy effect. The performance expectancy of students based on experience may also be generated directly by the target that caused the emotions. Thus, we used perceived playfulness to explore the impact of performance expectancy. Data collected from 600 university students in Taiwan were tested against the research model using structural equation modeling. The results strongly support the proposed model in predicting performance expectancy when using Internet-based learning. Several implications for social influence, perceived playfulness, satisfaction, and performance expectancy research in relation to Internet-based learning are discussed.

Keywords: INTERNET-BASED LEARNING; PERCEIVED PLAYFULNESS; PERFORMANCE EXPECTANCIES; SATISFACTION; SOCIAL INFLUENCE

Document Type: Research Article

DOI: https://doi.org/10.2224/sbp.2011.39.7.887

Publication date: 2011-08-01

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