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Corporate Social Responsibility: Consumer Behavior, Corporate Strategy, and Public Policy

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Abstract:

In this theoretical article the concept of feedback with a system perspective and the system dynamics of cause-effect feedback circuits are used to explore the dynamic relationships among consumer behavior, corporate strategy, and public policy with regard to 2 aspects of corporate social responsibility; making a profit and providing social services. A good harmony with consumer behavior is based on emotion, with consumers playing the roles of demander and care receiver. In addition, effective corporate strategy and policy is based on reason, with the corporation playing the roles of supplier and philanthropist. Finally, the regulations established by public policy are based on law, and thus public policy plays the roles of guider and regulator.

Keywords: CONSUMER BEHAVIOR; CORPORATE SOCIAL RESPONSIBILITY; CORPORATE STRATEGY; PUBLIC POLICY; SYSTEM DYNAMICS

Document Type: Research Article

DOI: https://doi.org/10.2224/sbp.2011.39.4.529

Publication date: 2011-05-01

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