Skip to main content

Modeling Motivations for Blogging: An Expectancy Theory Analysis

Buy Article:

$39.00 plus tax (Refund Policy)

Expectancy theory is applied to construct a conceptual framework and identify key factors that motivate bloggers to create and maintain a weblog. A questionnaire was distributed to 177 bloggers. Our research findings suggest that bloggers with high motivational rewards have the highest levels of blogging intention, and that a blogger with higher blogging intention is willing to invest more time in maintaining their blog and posts more articles on their blog. Pouring out feelings and regularly connecting with friends and acquaintances were the two most important motivational rewards. Unlike news reporters, intrinsic rewards are more important than extrinsic rewards for bloggers. For the bloggers studied here, blogging is a reliable tool to ensure that people they care about have an easy way of keeping in contact with them.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics


Document Type: Research Article

Publication date: 2011-03-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more