Using the technology acceptance model to analyze ease of use of a mobile communication system

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Abstract:

The usability of mobile technology has been found to affect the attitudes of users and their willingness to use it, and furthermore to influence the effectiveness of communication. Accordingly, when mobile technology is developed as a communication medium, the product should be designed to be easy to operate and fit into users' everyday lives. This would mean that more people would be willing to adopt the technology, resulting in more effective communication.

Keywords: BIOTECHNOLOGY; MOBILE TECHNOLOGY; TECHNOLOGY ACCEPTANCE MODEL; THEORY OF PLANNED BEHAVIOR

Document Type: Research Article

DOI: http://dx.doi.org/10.2224/sbp.2011.39.1.65

Publication date: February 1, 2011

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