Integrating Experiential Value of Blog Use into the Expectation-Confirmation Theory Model

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Abstract:

In this paper the value of including experiential value in expectation-confirmation theory (ECT) when studying continued use of a weblog (blog) site is investigated. Original models examined cognitive beliefs and effects that influence a person's intention to continue to use an information system. In this study the ECT model was extended to include the relationship between experiential value and satisfaction and the results indicated that experiential value, satisfaction, and perceived usefulness all contributed significantly to the bloggers' intent to reuse a blog site. Thus, we believe that the extended ECT model is an appropriate tool for the study of blog continuance effects.

Keywords: BLOG; EXPECTATION-CONFIRMATION THEORY; EXPERIENTIAL VALUE; SATISFACTION

Document Type: Research Article

DOI: http://dx.doi.org/10.2224/sbp.2010.38.10.1377

Publication date: November 1, 2010

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