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Rural Tourism: Perspectives from Social Exchange Theory

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In this study, rural residents' attitudes toward rural tourism were investigated and analyzed factors from a social psychological perspective. It was found that residents who were economically dependent on rural tourism tended to have more positive attitudes towards the industry; this finding is consistent with social exchange theory. The frequency and quality of the interaction between tourists and residents also played important roles in influencing residents' attitudes.
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Keywords: ATTITUDES TO TOURISM; RESIDENTS; RURAL TOURISM; SOCIAL EXCHANGE THEORY; TOURISTS

Document Type: Research Article

Publication date: 2010-11-01

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