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The Effects of User Perception of Value on Use of Blog Services

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Abstract:

A weblog (blog) is a form of online technology that has the potential to be a teaching tool by creating a contact point between the teacher and the learner. In this study we used an Internet questionnaire to investigate teaching-related activities, with 187 blog users. The results of the statistical analysis provide several conclusions: a positive perception of value positively influences continued intention to use; convenience of use positively influences user perception of value; interaction; personalization; service compatibility; and cognitive effort all positively influence user perception of value.

Keywords: BLOG IN EDUCATION; CUSTOMER VALUE; INTENTION TO USE; ONLINE TEACHING TOOL; PERCEIVED BENEFIT; PERCEIVED COST

Document Type: Research Article

DOI: https://doi.org/10.2224/sbp.2010.38.8.1029

Publication date: 2010-09-01

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