Skip to main content

Reader Participation in the E-News Service in Taiwan

Buy Article:

$39.00 plus tax (Refund Policy)

Abstract:

In the e-news service field, participation as well as involvement has been well-studied by researchers investigating Western cultures but in countries with emerging economies these topics have not received the same degree of attention. In this study we focused on Taiwan, as a New Industry Country (NIC), particularly on “click-and-mortar” (paper and electronic) news service providers. We found no difference in intention to participate but extreme information may prevent involvement in participation in the news service. Our model provides information on the structure of the competitive strategy (Porter, 2001) in an NIC.

Keywords: E-NEWS SERVICE; NEW INDUSTRY COUNTRY; PARTICIPATION; TAIWAN

Document Type: Research Article

DOI: https://doi.org/10.2224/sbp.2010.38.7.989

Publication date: 2010-08-01

More about this publication?
  • Access Key
  • Free ContentFree content
  • Partial Free ContentPartial Free content
  • New ContentNew content
  • Open Access ContentOpen access content
  • Partial Open Access ContentPartial Open access content
  • Subscribed ContentSubscribed content
  • Partial Subscribed ContentPartial Subscribed content
  • Free Trial ContentFree trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more