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Performance Evaluation Criteria for Personal Trainers: An Analytical Hierarchy Process Approach

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Not only are personal trainers the face of the personal fitness industry, they also generate a significant portion of revenue in this multi-billion dollar business. It is therefore essential to produce the best possible personnel. In order to assist the industry in selecting the best trainers, we developed a preliminary personal trainer evaluation system based on a survey of experts. The analytic hierarchy process (AHP) method was then applied to the system. Of the three major dimensions – achievement, teaching, and service results – achievement results, which include course sales and team achievement, were identified as the most important.
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Document Type: Research Article

Publication date: 2010-08-01

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