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Performance Evaluation Criteria for Personal Trainers: An Analytical Hierarchy Process Approach

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Abstract:

Not only are personal trainers the face of the personal fitness industry, they also generate a significant portion of revenue in this multi-billion dollar business. It is therefore essential to produce the best possible personnel. In order to assist the industry in selecting the best trainers, we developed a preliminary personal trainer evaluation system based on a survey of experts. The analytic hierarchy process (AHP) method was then applied to the system. Of the three major dimensions – achievement, teaching, and service results – achievement results, which include course sales and team achievement, were identified as the most important.

Keywords: ANALYTIC HIERARCHY PROCESS; PERFORMANCE EVALUATION; PERSONAL TRAINER

Document Type: Research Article

DOI: http://dx.doi.org/10.2224/sbp.2010.38.7.895

Publication date: August 1, 2010

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