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In the present study the constructs of individualism and collectivism were incorporated into a conceptual understanding of the volunteer process. The findings offer a broader perspective on volunteer antecedents and experiences and address an ongoing debate about the implications of
individualism and collectivism for volunteering. Collectivism was found to be more strongly related than was individualism to altruistic motivations and the desire to strengthen social ties. Collectivism, but not individualism, was found to be associated with the development of a volunteer
role identity. Individualism was most closely associated with career-related volunteer objectives. The results suggest that individualists and collectivists differ, not in their willingness to volunteer, but in why they choose to volunteer.