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Does Equality Contribute to Prosocial Behavior?

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Abstract:

It is hypothesized that people who obtain their initial resources in an equal way will behave prosocially since they endorse equality. Using a one-factor (Allocation system: equality, equity, need, vs. individualism) between-participants design, in this study participants were presented with a policy scenario. Results showed that an equality-based policy was rated most satisfactory, whereas the mean of contribution amount under the equality condition was less than that of the average contribution amount under the other three conditions. This finding implies that equality undermines people's prosocial behavior, a finding worthy of further examination.

Keywords: EQUALITY; PROSOCIAL BEHAVIOR; SOCIAL POLICY

Document Type: Research Article

DOI: http://dx.doi.org/10.2224/sbp.2009.37.10.1369

Publication date: November 1, 2009

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