Skip to main content

A model of factors moderating the relationship between new product development and company performance

Buy Article:

$39.00 plus tax (Refund Policy)

Abstract:

What is the relationship between innovation and performance in a company? We argue that the effect of the extent of innovation engaged in by a company on the performance of that company is contingent upon the internal and external elements of the organization, namely, the company's strategy orientation, power structure, top management team commitment, and social network. Drawing on marketing, organizational theory, and strategy management perspective, we develop a conceptual model that shows how these key contingent factors moderate the relationship between innovation and performance, and formulate some research propositions for future study.

Keywords: NEW PRODUCT DEVELOPMENT; POWER STRUCTURE; SOCIAL NETWORK; STRATEGY ORIENTATION; TOP MANAGEMENT TEAM COMMITMENT

Document Type: Research Article

DOI: http://dx.doi.org/10.2224/sbp.2009.37.8.1043

Publication date: September 1, 2009

More about this publication?
sbp/sbp/2009/00000037/00000008/art00006
dcterms_title,dcterms_description,pub_keyword
6
5
20
40
5

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more