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The effects of structural consistency on attitude-intention and attitude-behavior relationships

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Abstract:

The effects of structural consistency including affective-cognitive consistency (ACC) and attitude based on attitude-intention consistency (AIC) and attitude-behavior consistency (ABC) were explored. Results revealed the effect of ACC on attitude-intention consistency and the interaction of ACC and attitude based on attitude-behavior consistency. Specifically, an attitude with high ACC led to stronger intention. Regarding the attitude-behavior relation, cognitive-focus attitude with high ACC was a more reliable predictor of behavior, whereas affective-focus attitude predicted behavior equally in high and low ACC conditions.

Keywords: AFFECTIVE-COGNITIVE CONSISTENCY; ATTITUDE BASE; ATTITUDE-BEHAVIOR RELATION; ATTITUDE-INTENTION; RELATION; STRUCTURAL CONSISTENCY

Document Type: Research Article

DOI: https://doi.org/10.2224/sbp.2009.37.6.781

Publication date: 2009-07-01

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