Skip to main content

Sensation seeking and customer perceptions of thematic entertainment: Evidence from theme motels in Taiwan

Buy Article:

$39.00 plus tax (Refund Policy)

This case study of theme motels in Taiwan involved examining sensation-seeking tendencies and themed-entertainment preferences in potential theme motel customers. Using sensation seeking as a market segmentation variable, cluster analysis was performed to identify different customer groups. The proposed hypotheses were then tested by ANOVA and Scheffe tests. Analytical results indicated that the target customers of such motels are characterized by "boredom susceptibility" while potential customers could be those who are characterized by "thrill and adventure seeking". Appropriate strategies for analyzing customer perceptions of themed entertainment are proposed for use by motel management to retain existing customers and attract potential new ones.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics

Keywords: BEHAVIOR INTENTION; SENSATION SEEKING; THEME; THEME MOTEL

Document Type: Research Article

Publication date: 2009-07-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more