THE ROLES OF HUMAN RESOURCES, INFORMATION TECHNOLOGY, AND MARKETING KNOWLEDGE CAPABILITIES IN PERFORMANCE: AN EXTENSION OF THE RESOURCE-BASED THEORY PERSPECTIVE
Abstract:For some time now, the resource-based theory (RBT) has been used as a perspective in understanding the relationship between resources (or capabilities) and performance; however, there is a dearth of empirical research shedding light on why some firms successfully use their capabilities while others do not. Thus, in this study the effects on performance of three resource variables were investigated: human resources (HR), information technology (IT), and marketing knowledge (MK). Results showed: the positive performance of IT, MK, and HR capabilities (β = .275, .254, and .027, p < .01, respectively); and exploratory results with multiple hierarchical/interaction regressions suggested that two- and three-way interactions enhanced performance. These new findings suggest that these three capabilities are important business resources since they significantly improved performance.
Document Type: Research Article
Publication date: January 1, 2008
More about this publication?
- The Journal's core purpose is scientific communication in the disciplines of Social Psychology, Developmental and Personality Psychology
- Editorial Board
- Information for Authors
- Submit a Paper
- Subscribe to this Title
- Terms & Conditions
- Contact the Publisher
- Manuscript Guidelines
- Ingenta Connect is not responsible for the content or availability of external websites