Skip to main content


Buy Article:

$39.00 plus tax (Refund Policy)


Simon, Greenberg, and Brehm (1995) found evidence of a new mode of dissonance reduction: trivialization. The purpose of this study was to show that trivialization can be used in misattribution situations to reduce dissonance after the execution of a counterattitudinal behavior. In the experiment reported here (2 × 2 design), participants had to write down arguments in favor of selective admission to the university. This task was carried out in high choice condition. Half of the participants were confronted with a source of misattribution (ultrasound waves) and half were not. Afterwards, the participants' attitudes toward the issue and their extent of trivialization were measured. The collection order of these two measures was manipulated. As expected, with a source of misattribution, participants did not change their attitude, but trivialized. In addition, trivialization and attitude change were found to be alternative dissonance-reduction modes: when participants trivialized they did not change their attitude, and inversely, when they changed their attitude they did not trivialize.

Document Type: Research Article


Publication date: January 1, 2008

More about this publication?

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Partial Open Access Content
Partial Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more