Skip to main content

PASSION FOR ONLINE SHOPPING: THE INFLUENCE OF PERSONALITY AND COMPULSIVE BUYING

Buy Article:

$39.00 plus tax (Refund Policy)

Abstract:

In this study the relationships among personality traits, harmonious passion, obsessive passion, compulsive buying behavior, and online shopping dependency are examined. An empirical survey of 403 student respondents from a Taiwanese university was conducted. Results show that both harmonious passion and obsessive passion can lead to online shopping dependency; passion is related to compulsive buying behavior; compulsive buyers are more online-shopping-dependent than other consumers. It was also found that three personality traits – openness to experience, agreeableness and conscientiousness – can lead individuals to develop a passion for online shopping activities. These findings may be useful for discussing the influence of personality traits on online shopping activities.

Document Type: Research Article

DOI: https://doi.org/10.2224/sbp.2008.36.5.693

Publication date: 2008-01-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more