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THE EFFECTS OF EMOTIONS ON VARIETY-SEEKING BEHAVIOR

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Abstract:

A study with 124 subjects demonstrated that people are likely to include more variety in their consumption decisions when they are induced to a negative emotion than when they are induced to a positive emotion. This phenomenon is explained by emotion-maintenance theory.

Document Type: Research Article

DOI: http://dx.doi.org/10.2224/sbp.2008.36.3.425

Publication date: January 1, 2008

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