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FACTORS AFFECTING PERSONNEL PERFORMANCE IN RETAIL MARKETING: AN APPLICATION OF STRUCTURAL EQUATION MODELING

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Abstract:

Using the available literature a model of personnel factors affecting the performance of a retail marketing chain was developed. This was tested by using Structural Equation Modeling (SEM). The data were collected by means of a questionnaire completed by employees and their superiors in a retail market chain in Ankara, Turkey. The results suggest that this model provides a framework for the future evaluation of retail sector performance factors and performance.

Document Type: Research Article

DOI: http://dx.doi.org/10.2224/sbp.2008.36.3.327

Publication date: January 1, 2008

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