COMPARISON CONDITIONS, COMPARISON PATTERNS AND MODELS OF COMPARATIVE BEHAVIOR
The conditions that cause subjects to make comparisons and the comparison patterns that influence the results of comparisons were investigated. People make social or temporal-past or temporal-future comparisons when facing a condition of decision. The impact of self-esteem on the choices of comparison patterns was also investigated. Unlike past research, three comparison patterns were investigated and three comparative models that lead to self-perception and affects are proposed.
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Document Type: Research Article
Publication date: 2007-01-01
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