COMPARISON CONDITIONS, COMPARISON PATTERNS AND MODELS OF COMPARATIVE BEHAVIOR
Abstract:The conditions that cause subjects to make comparisons and the comparison patterns that influence the results of comparisons were investigated. People make social or temporal-past or temporal-future comparisons when facing a condition of decision. The impact of self-esteem on the choices of comparison patterns was also investigated. Unlike past research, three comparison patterns were investigated and three comparative models that lead to self-perception and affects are proposed.
Document Type: Research Article
Publication date: 2007-01-01
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