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COMPARISON CONDITIONS, COMPARISON PATTERNS AND MODELS OF COMPARATIVE BEHAVIOR

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Abstract:

The conditions that cause subjects to make comparisons and the comparison patterns that influence the results of comparisons were investigated. People make social or temporal-past or temporal-future comparisons when facing a condition of decision. The impact of self-esteem on the choices of comparison patterns was also investigated. Unlike past research, three comparison patterns were investigated and three comparative models that lead to self-perception and affects are proposed.

Document Type: Research Article

DOI: https://doi.org/10.2224/sbp.2007.35.6.761

Publication date: 2007-01-01

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