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DISSOCIATION BETWEEN IMPLICIT AND EXPLICIT ATTITUDES TOWARDS THE RICH IN A DEVELOPING COUNTRY: THE CASE OF CHINA

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Abstract:

In developing countries in which the gap between the rich and the poor is wide, we hypothesized a dissociation between people's implicit and explicit attitudes towards the rich. We tested this hypothesis in China, the world's largest emerging economy. As predicted, Chinese participants exhibited a negative attitude towards the rich in responding to a questionnaire which measured their explicit attitude. In contrast, when an implicit measure was used, they were found to hold a positive attitude towards the rich. In addition, the correlation between the explicit and implicit measures was not significant.

Document Type: Research Article

DOI: http://dx.doi.org/10.2224/sbp.2007.35.3.295

Publication date: January 1, 2007

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