THE EFFECT OF VARIETY ON CONSUMER PREFERENCES: THE ROLE OF NEED FOR COGNITION AND RECOMMENDED ALTERNATIVES
Abstract:The study is based on the two conflicting perspectives of the existing literature: whether large variety will weaken or strengthen consumer preferences. This research identifies need for cognition (NFC) as a key factor moderating the effect of variety on consumer preferences and examines the role that recommended alternatives play. Implications are discussed based on the research results.
Document Type: Research Article
Publication date: January 1, 2006
More about this publication?
- The Journal's core purpose is scientific communication in the disciplines of Social Psychology, Developmental and Personality Psychology
- Editorial Board
- Information for Authors
- Submit a Paper
- Subscribe to this Title
- Terms & Conditions
- Contact the Publisher
- Manuscript Guidelines
- ingentaconnect is not responsible for the content or availability of external websites