Skip to main content

EXPLORING THE MOTIVATION FACTORS OF CHARITABLE GIVING AND THEIR VALUE STRUCTURE: A CASE STUDY OF SEOUL, KOREA

Buy Article:

$39.00 plus tax (Refund Policy)

Abstract:

This study explored the motivation factors of charitable giving and their value structure. Both qualitative and quantitative methods were employed. Six components were found which individually stand for the dimensions of the motivation factors of charitable giving: a good deed, altruism, a desire for social responsibility, a desire for the common good, mass psychology, and a showing off reward-expecting manner. Two different networks among the factors of charitable giving were shown: one represented a notion of social and individual virtue, and the other referred to a notion of selfishness. Therefore, it can be said that people give to charities both in order to demonstrate their virtue, and to satisfy their selfishness.

Document Type: Research Article

DOI: https://doi.org/10.2224/sbp.2006.34.6.661

Publication date: 2006-01-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more