SOCIAL CONCERNS AND WILLINGNESS TO SUPPORT CHARITIES

$39.00 plus tax (Refund Policy)

Buy Article:

Abstract:

The market for charitable donations has its own functional systems. Well-known charities prevail by seeking donations and the competition can be intense. This study examines the factors affecting consumers' concerns about charitable donations and willingness to continue to support charities. Based on the results of this study, television and newspapers/magazines are major sources whence consumers gather charity information. The reputations of charities and the types of recipients are critical in gaining donors' trust to continue to support the organizations. How well the charities are managed financially is less of a concern. Donation intentions can be increased if more relevant information is available to potential donors.

Document Type: Research Article

DOI: http://dx.doi.org/10.2224/sbp.2005.33.2.189

Publication date: January 1, 2005

More about this publication?
Related content

Tools

Favourites

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more