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EFFECT OF EXPERIMENTER ATTIRE AND SEX ON PARTICIPANT PRODUCTIVITY

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The experimental environment is complex and many subtle variables can influence the research findings. We investigated whether the sex of experimenter, the formality of experimenter attire, and the sex of participant affected respondents' productivity when asked to describe a business executive. The results revealed a significant interaction between experimenter sex and attire. Participants generated more terms and took longer to describe the business executive when the female experimenter was dressed casually and when the male experimenter was dressed professionally.
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Document Type: Research Article

Publication date: 2005-01-01

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