Authors: Okun, Morris A.; Sloane, Erin S.

Source: Social Behavior and Personality: an international journal, Volume 30, Number 3, 2002 , pp. 243-249(7)

Publisher: Scientific Journal Publishers

Abstract:

The present study tested two hypotheses derived from the theory of planned behavior regarding volunteer enrollment by college students in a campus-based program. Undergraduates (N = 647) enrolled in eight sections of Introduction to Psychology received a recruitment message for volunteering through a campus-based program. Following exposure to the recruitment message, students completed a questionnaire and two months later the enrollment records of the campus-based program were checked. Consistent with the theory of planned behavior, attitude, subjective norm and perceived behavioral control predicted intent - and intent, in turn, predicted volunteer enrollment in the campus-based program. However, less than 33% of the students with the maximum possible intention score of six subsequently enrolled to volunteer in the campus-based program.

Document Type: Research article

DOI: http://dx.doi.org/10.2224/sbp.2002.30.3.243

Publication date: 2002-01-01

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