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APPLICATION OF PLANNED BEHAVIOR THEORY TO PREDICTING VOLUNTEER ENROLLMENT BY COLLEGE STUDENTS IN A CAMPUS-BASED PROGRAM

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Abstract:

The present study tested two hypotheses derived from the theory of planned behavior regarding volunteer enrollment by college students in a campus-based program. Undergraduates (N = 647) enrolled in eight sections of Introduction to Psychology received a recruitment message for volunteering through a campus-based program. Following exposure to the recruitment message, students completed a questionnaire and two months later the enrollment records of the campus-based program were checked. Consistent with the theory of planned behavior, attitude, subjective norm and perceived behavioral control predicted intent – and intent, in turn, predicted volunteer enrollment in the campus-based program. However, less than 33% of the students with the maximum possible intention score of six subsequently enrolled to volunteer in the campus-based program.

Document Type: Research Article

DOI: http://dx.doi.org/10.2224/sbp.2002.30.3.243

Publication date: January 1, 2002

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