APPLICATION OF PLANNED BEHAVIOR THEORY TO PREDICTING VOLUNTEER ENROLLMENT BY COLLEGE STUDENTS IN A CAMPUS-BASED PROGRAM
Authors: Okun, Morris A.; Sloane, Erin S.
Source: Social Behavior and Personality: an international journal, Volume 30, Number 3, 2002 , pp. 243-249(7)
Publisher: Scientific Journal Publishers
Abstract:The present study tested two hypotheses derived from the theory of planned behavior regarding volunteer enrollment by college students in a campus-based program. Undergraduates (N = 647) enrolled in eight sections of Introduction to Psychology received a recruitment message for volunteering through a campus-based program. Following exposure to the recruitment message, students completed a questionnaire and two months later the enrollment records of the campus-based program were checked. Consistent with the theory of planned behavior, attitude, subjective norm and perceived behavioral control predicted intent - and intent, in turn, predicted volunteer enrollment in the campus-based program. However, less than 33% of the students with the maximum possible intention score of six subsequently enrolled to volunteer in the campus-based program.
Document Type: Research article
Publication date: 2002-01-01
- The Journal's core purpose is scientific communication in the disciplines of Social Psychology, Developmental and Personality Psychology
- Editorial Board
- Information for Authors
- Submit a Paper
- Subscribe to this Title
- Terms & Conditions
- Contact the Publisher
- Manuscript Guidelines
- ingentaconnect is not responsible for the content or availability of external websites