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PREFERENCES FOR BEHAVIORAL STYLE OF MINORITY AND MAJORITY MEMBERS WHO ANTICIPATE GROUP INTERACTION

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Abstract:

The present research investigates whether prospective minority and majority members ascribe high effectiveness to particular behavioral styles in order to exert social influence in a forthcoming group interaction. It was hypothesized that consistency, assertiveness, competence, and honesty would be rated as effective for minorities, whereas the role of agreeableness would be stressed for majorities. A behavioral-style inventory based on Bassili and Provencal (1988) showed sufficient reliability. The results confirmed the hypotheses, and the implications of the actor-perspective on social influence is discussed.

Document Type: Research Article

DOI: https://doi.org/10.2224/sbp.2001.29.7.701

Publication date: 2001-01-01

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