AN EXPLORATORY LOOK AT FROMM'S MARKETING CHARACTER AND INDIVIDUALISM/ COLLECTIVISM
Abstract:Instruments designed to measure Fromm's marketing character (SCOI; Saunders & Munro, 2000) and the vertical and horizontal dimensions of Individualism and Collectivism (Singelis, Triandis, Bhawuk & Gelfand, 1995) were administered to 167 Ss. The hypothesis that scores on the SCOI would be positively correlated with Vertical Individualism was supported. However, there was only partial support for the hypothesis that scores on the SCOI would be positively correlated with Individualism, as the SCOI scores had the same relationship with Collectivism — which was unexpected.
Document Type: Research Article
Publication date: January 1, 2001
More about this publication?
- The Journal's core purpose is scientific communication in the disciplines of Social Psychology, Developmental and Personality Psychology
- Editorial Board
- Information for Authors
- Submit a Paper
- Subscribe to this Title
- Terms & Conditions
- Contact the Publisher
- Manuscript Guidelines
- Ingenta Connect is not responsible for the content or availability of external websites