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CULTURE MODERATES THE SELF-SERVING BIAS: ETIC AND EMIC FEATURES OF CAUSAL ATTRIBUTIONS IN INDIA AND IN CANADA

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Abstract:

This study tested the hypothesis that individuals from a collectivist culture explain life events using more contextual causes than do those from an individualistic culture. Undergraduates' causal attributions about positive and negative life events were assessed in India (n = 195) and Canada (n = 162) using a revised Attributional Style Questionnaire. Analyses revealed the India participants generated more contextual causes for events, but also had a stronger self-serving bias than did the Canada participants. Further, each cultural group viewed achievement events as more controllable than interpersonal events, but the Canada sample differentiated between achievement and interpersonal events more strongly than did the India sample. The findings demonstrate that causal explanations for life events in the two cultures possess both etic (i.e., universal) and emic (i.e., culture-specific) features.

Document Type: Research Article

DOI: https://doi.org/10.2224/sbp.2001.29.1.49

Publication date: 2001-01-01

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