Skip to main content

A COMPARISON OF ALTERNATIVE PROCEDURES FOR RESOLVING INDETERMINACIES IN THE THEORY OF REASONED ACTION

Buy Article:

$39.00 plus tax (Refund Policy)

Abstract:

Five suggested alternatives for resolving indeterminacies in the theory of reasoned action resulting from ill-formed intentions were examined for their ability to predict Japanese consumer intentions to eat U.S. beef. Assessment relied upon structural equation analysis of data collected from 594 respondents in a nationwide survey of Japanese beef consumers. The alternative that incorporated product characteristics associated with the diffusion of innovations model provided the best fit to the data and the best prediction of intentions. Implications are suggested for procedures for resolving attitude- and subjective norm-intention indeterminacies in the theory of reasoned action.

Document Type: Research Article

DOI: https://doi.org/10.2224/sbp.1997.25.4.305

Publication date: 1997-01-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more