COLOR BIAS IN CHILDREN REVISITED: FINDINGS FROM PORTUGAL

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Abstract:

Earlier studies of preschool children in the United States, Western Europe and Asia have demonstrated a bias favoring the color white relative to the color black, and a bias favoring light-skinned human figures relative to dark-skinned figures. In this study, procedures used in previous studies were translated and administered to five- and eight-year-old children in Portugal. Both types of bias were found among the Portuguese children providing additional evidence that the pro-white and pro-light-skinned biases are pancultural tendencies. The biases were not different by gender, but they were higher among eight-year-old children than five-year-old children and, hence, seemed more likely to be attributable to cultural learning.

Document Type: Research Article

DOI: http://dx.doi.org/10.2224/sbp.1997.25.2.115

Publication date: January 1, 1997

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