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Types of privacy preferences and their measurement have been obtained through factor analysis. Two prevalent measures are the Privacy Preference Scale (Marshall, 1974) and the Privacy Questionnaire (Pedersen, 1979, 1982). In their development, each yielded six privacy preference scales (some with similar names). To evaluate the comparability of the scales, an analysis was completed using the responses of 174 research participants on the two instruments. Correlations revealed little similarity between the scales of the two measures. Factor analyses showed the Privacy Questionnaire to be more stable in replication than those of the Privacy Preference Scale.
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Document Type: Research Article

Publication date: 1996-01-01

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