THE EFFECTS OF GROUP DECISIONS AND GROUP-SHIFTS ON USE OF THE ANCHORING AND ADJUSTMENT HEURISTIC
Author: Rutledge, Robert W.
Source: Social Behavior and Personality: an international journal, Volume 21, Number 3, 1993 , pp. 215-226(12)
Publisher: Scientific Journal Publishers
Abstract:The use of the anchoring and adjustment heuristic by individuals and groups was examined. Subjects were either in a high or low anchor condition, and made decisions as individuals (pregroup), within groups, and then again as individuals (postgroup). Within-subject measurements were made to determine the extent of groups' use of the anchoring and adjustment heuristic, and the extent of group-shifts. The results indicate that groups are susceptible to anchoring effects in a manner similar to those of individuals. Additionally, a group-shift effect was noted, whereby group discussion allowed subjects' decision choices to move further from the anchor levels than the pregroup-individuals' choices. This further move from the anchor remained after the groups disbanded.
Document Type: Research article
Publication date: 1993-01-01
- The Journal's core purpose is scientific communication in the disciplines of Social Psychology, Developmental and Personality Psychology
- Editorial Board
- Information for Authors
- Submit a Paper
- Subscribe to this Title
- Terms & Conditions
- Contact the Publisher
- Manuscript Guidelines
- ingentaconnect is not responsible for the content or availability of external websites