EFFECTS OF EXPERIENCE ON MATCHED AND MISMATCHED ARGUMENTS AND ATTITUDES

Author: Millar, Murray G.

Source: Social Behavior and Personality: an international journal, Volume 20, Number 1, 1992 , pp. 47-56(10)

Publisher: Scientific Journal Publishers

Buy & download fulltext article:

Price: $39.00 plus tax (Refund Policy)

Abstract:

The present paper examined how amount of experience with an attitude object affects the persuasiveness of informational and emotional arguments. It was hypothesized that persons with more experience would agree more with messages that did not match the way in which they were thinking about the attitude object, i.e., an experienced person, with an affect focus will be more persuaded by an informational message than an emotional message. Alternatively, persons with less experience would agree more with messages that matched the way in which they were thinking about the attitude object, i.e., an inexperienced person, with an affect focus will be more persuaded by an emotional message than an informational message. To test this hypothesis participants were given the opportunity to play either five times or one time with a group of puzzles under affectively focused conditions. Following this either informational or emotional messages promoting the puzzles were presented. Results supported the hypothesis.

Document Type: Research article

DOI: http://dx.doi.org/10.2224/sbp.1992.20.1.47

Publication date: 1992-01-01

More about this publication?

The Journal's core purpose is scientific communication in the disciplines of Social Psychology, Developmental and Personality Psychology
Editorial Board
Information for Authors
Submit a Paper
Subscribe to this Title
Terms & Conditions
Contact the Publisher
Search
Manuscript Guidelines
ingentaconnect is not responsible for the content or availability of external websites