DIMENSIONS OF PSYCHOLOGICAL TIME AND FAVORITE TV PERSONALITIES
This study investigated 286 television viewers' psychological time orientations for congruence to the psychological orientation portrayed by their favorite characters. Significant relationships were found for future and past oriented personality types and selection of favorite
TV personalities. However, no significant relationship was found for “presents”. Viewers' preferences of TV characters according to choice of dimension orientation revealed demographic differences among each group.
Document Type: Research Article
Publication date: 01 January 1991
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