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THE INFLUENCE OF FACIAL HAIR ON IMPRESSION FORMATION

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Abstract:

The influence of facial hair on the perception of a job applicant by persons in business was examined in this study. Subjects were 228 persons in management positions who made hiring decisions. Subjects were shown ink sketches of six male job applicants. The sketches varied on three facial hair dimensions-clean shaven, moustached, and bearded. Sketches were evaluated on semantic differential scales. Results indicated consistently more positive perceptions of social/physical attractiveness, personality, competency, and composure for men with facial hair.

Document Type: Research Article

DOI: https://doi.org/10.2224/sbp.1990.18.1.169

Publication date: 1990-01-01

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