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THE EFFECT OF COMPETITIVE TASKS ON LIKING OF SELF AND OTHER

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To investigate changes in how people like themselves and their partners after working together, thirty-two subjects, 8 male pairs and 8 female pairs worked in competitive and non-competitive conditions. The final four block designs from the WAIS constituted the task. Likability was measured by rating self and partner, using the 30 most meaningful words from the Anderson Likableness Rating Personality-Trait Word List. Subjects were tested before the task and after the task. As hypothesized, competitors liked themselves and their partners less than non-competitors (p < .01). Significant sex differences, especially a male “loser effect” were also found.
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Document Type: Research Article

Publication date: 01 January 1989

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