CLOTHING COLOR VALUE AND FACIAL EXPRESSION: EFFECTS ON EVALUATIONS OF FEMALE JOB APPLICANTS
Color value (light vs. dark) of clothing and facial expression (smiling vs. serious) were varied in photographs of six female job applicants. Male and female business persons (N = 208) judged the photographs on 14 semantic differential scales. Facial expression significantly affected evaluations of Character-Sociability characteristics. Clothing color value was more important in influencing perceptions of Potency, i.e., competence and boldness, but ‘only for male interviewers. Results indicate that clothing color may have significant but not substantial impact on hiring decisions made by male business persons.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
Document Type: Research Article
Publication date: 01 January 1986
More about this publication?
- The Journal's core purpose is scientific communication in the disciplines of Social Psychology, Developmental and Personality Psychology
- Editorial Board
- Information for Authors
- Submit a Paper
- Subscribe to this Title
- Terms & Conditions
- Contact the Publisher
- Manuscript Guidelines
- Ingenta Connect is not responsible for the content or availability of external websites