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COLLEGIATE ATHLETIC SUCCESS AND ALUMNI GENEROSITY: DISPELLING THE MYTH

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Abstract:

To examine the widely-accepted proposition that a university's successful athletic performance can evoke greater generosity on the part of its benefactors, analysis was conducted to measure the strength of the relationship between football or basketball success and several measures of monetary contributions for a number of major schools. The relative absence of significant results indicates that athletic performance and monetary donations are not closely related.

Document Type: Research Article

DOI: https://doi.org/10.2224/sbp.1984.12.1.29

Publication date: 1984-01-01

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