VISUAL ATTENTION AS A FUNCTION OF SEX AND APPAREL OF STIMULUS OBJECT: WHO LOOKS AT WHOM?

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Abstract:

Fifty-one college students individually completed the Bern Sex Role Inventory and then viewed 22 slides. Unknown to the subjects the slide projector was connected to a computer which automatically recorded the amount of time the subject viewed each slide. The first and last slides were fillers. The remaining 20 slides were equally distributed among these categories: women clothed, women in bathing suits, men clothed and men in bathing suits. Men looked longer at both slide categories of women than the slides of men. Women, though, looked longest at slides of clothed women. The sex role categorizations were not significantly related to viewing times for either sex. The data are interpreted in terms of intrasex competitiveness and intersex attraction.

Document Type: Research Article

DOI: http://dx.doi.org/10.2224/sbp.1983.11.2.11

Publication date: January 1, 1983

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